ASMR, f*ck yeah!

Fair play to Russell Brand. He gets off his arse and does something, and just lately I’ve begun to understand how difficult and time-consuming and plain bloody admirable that is.

But this week he’s really got my goat.

I was watching a video on his channel (an admirable video) about taking direct action against the sort of buggers who are trying to nick our school (more to follow on this), and just as I was feeling a wee bit mean for linking to Parklife on another post I noticed this:

So, cheers for that, Russell. Have a gratuitous Parklife link in return:

First of all: female porn is just porn. Sometimes it’s porn with a knowing edge to it but it’s still porn. Willies are out and proud and enjoying their usual excursions to all the usual holes. The men tend to be better looking in female porn, but otherwise: tis porn as we know it.

I’m subtly insulted by his olde-worlde implications that women are titillated – yes, in their nether regions – by the mere fact of somebody paying them attention.

Russell Brand on ASMR reminds me of the Living and Growing DVD that convinced a nation of 5 to 8 year olds that feathers were an essential part of sex.

Russell Brand on ASMR reminds me of the Living and Growing DVD that convinced a nation of 5 to 8 year olds that feathers were an essential part of sex.

https://www.youtube.com/embed/vYVJwBkg1D8

Secondly (and here you can imagine me emitting a primal scream) why the red-top headline? Surely, but surely, RB already has enough attention without needing to sex-up (and, hence, smear with the pervy brush) something that’s (eventually, hopefully) going to be a key part of mental health strategy? You might as well call meditation ‘mental masturbation’ and have done with it.

Not in public please, love.

Not in public please, love.

Russell, although undeniably a man of the world, has come blundering into the ASMR debate like a horny cow at the crockery counter.

ASMR, f*ck yeah! Russell Brand liberates ASMR from obscurity in the style of Team America liberating Paris...

ASMR, f*ck yeah! Russell Brand liberates ASMR from obscurity in the style of Team America liberating Paris…

You might as well ask a nun about the ins and outs of tea-bagging as ask someone who doesn’t experience ASMR to ‘explain’ ASMR to his million-plus followers.

So, what is ASMR, I hear you ask?

Er…

All right. Hands up. If you don’t experience it, you will think it’s weird. You’ll think it’s creepy. You’ll want to stay especially clear of Hailey WhisperingRose who is mainly composed of bosoms (not that there’s anything wrong with that) and posts videos in which she ‘snuggles up’ with you:

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…or invites you on a date.

Hailey cooks up a feast in the ASMR kitchen.

Hailey cooks up a feast in the ASMR kitchen.

Okay. Wow. I’m really not helping myself here, am I?

Let’s talk about onions. This is my absolute favourite ASMR video.

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This is someone who calls herself Fairy Char. And she cooks caramelised onions. That’s all she does. She begins by lightly stroking the uncooked onions (because people who get ASMR like scratching and stroking noises) but other than that: there is no inappropriate handling of onions. The onions get peeled and go straight in the pan. They start cooking. Her clothes remain firmly in place at all times. She discusses the merits of onions. Perhaps you might like to include them on a pizza topping?

PHWOAR. Right, Russell?

He talks about ASMR as if it’s a fetish.

It isn’t a fetish.

I mean, I like onions, but I don’t like them like them.

ASMR (Autonomous Sensory Meridian Response) has always (we think) been around. I used to experience it years ago, and it wasn’t until another writer said: ‘Hey, do any of you guys get this weird tingly thing when someone talks to you slowly?’ that I realised there was a whole community of tingle heads out there. And I WASN’T WEIRD, because other people felt it too.

I used to get it on first days at work (of which I had several, as a temp in London) when somebody soft-of-voice was explaining, and pointing, and speaking at a certain pace… (And would promptly ‘come round’ afterwards none the wiser on how to work the photocopier.) Now and then a cold caller’s voice will fall into the exact rhythm that triggers my ASMR and I won’t even listen anymore to what they’re actually saying, about double glazing or needing my bank account details as a matter of urgency or whether I’ve heard of business opportunities recently in Nigeria, because all I hear is the cadence of it. And it’s lovely.

The key thing is that people shouldn’t feel WEIRD for experiencing something so fecking fantastic. I’m genuinely sorry for you if you don’t experience it, because it’s kind of like your brain’s in a bubble bath being soaped by velvet hands while angels serenade from on high and nothing matters except that feeling. You’re properly in the moment. You don’t even have to stare at a raisin for a really long time; you can soak your own head in the bliss of mindfulness and watch the world’s shit drift away.

Also, it helps you sleep.

So who cares if you have to keep minimising your youtube window when you work in the library, because sometimes, yes, there is oddness on screen:

The inimitable Tony Bomboni. Credit where credit's due: he's got some balls.

The inimitable Tony Bomboni. Credit where credit’s due: he’s got some balls.

I listen to ASMR a lot when I write, and it prickles my brain and keeps giving me tiny spurts of joy that help me write better, more happily, and I’ll quite often have two windows open at once and some Brian Eno overlaid on the crackle of frying onions because, wow, then I’m in heaven.

The University of Sheffield have a study going. The scientific community is slowly waking up. This is a medication free way for people who suffer stress, anxiety, and depression to lift their spirits for a bit. I suppose, if the women (and men) who ‘perform’ in these vids (ASMR-tists) are easy on the eye that’s because they get so frigging close to the camera (to whisper in each of your ears in turn, using binaural mics) the profession does tend to invite those confident enough about their lack of nostril hair and pustules to actively enjoy extreme close ups.

But that doesn’t make it porn. If that makes it porn, then 97% of the output on mainstream television is porn. Porn is:

‘printed or visual material containing the explicit description or display of sexual organs or activity, intended to stimulate sexual excitement.’

See, Russell, nothing about onions.

EDIT: I feel duty bound to add an update here. Since posting this, a couple of months ago, I have been fairly swamped (by the standards of this ole blog, at least) by people searching for ‘asmr porn’ and ‘haileywhisperingrose tits’. Not sure what that proves, if anything, but in the interests of full disclosure…

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